Page 7 - Berita_SungeiWay_April_1988

The 88/89 Kelab Sukan Sunway Commit- contest for men. The winners were Ong
tee organised the first social activity for Hock Lai from Sunblock and Catherine
1988 at Sunway House on 15th April 1988. MEMBERS' Chong from SWQI respectively.
It was attended by some 100 members of The most amazing incident for the
the Kelab. evening was the ladies champion, Catherine
Though the function was scheduled Chong Who sent her glass of beer downiier
to start at 5.30 p.m. (knowing fellow throat before the time-keeper could even
jvlalaysians) it finally started at 6.00 p.m. press the start button of the stop-watch.
^ith members helping themselves to the Due to the mounting pressure and by
0,any varieties of delicacies and drinks that popular demand, the last few games of
were available.
Bingo were conducted 'tax free' by the
After filling their stomachs the committee.
programme for the evening got off to The function was finally adjourned at
a flying start with the beer 'sucking' 9.00 p.m. and for this the Committee would
contest followed by the 'egg rolling' like to extend their thanks to the many
contest. The victors were Voon Seng Keong members who had helped to make the
of Sungei Way Computer Services and the function a success.
mixed team of Anthony Low and Catherine
Cheng from Sungei Way Quarry Industries Remember the committee is here to
respectively. serve the members who in turn must
A few Bingo games were conducted participate in activities organised by the
before the ladies beer drinking contest Kelab if 1988 is to be a meaningful and
followed by the 'yardstick' beer drinking eventful year for all of us.
Look out for the next activity which
is just round the corner.

i Pulling Ihe men lo shame -
Catherine drinking
her way lo a prize

All smiles - Mr. Ong receiving a well derserved, The "Bingo" game in action
prize from Ihe President of KSS

THE IBM OPPORTUNITY

IDENTIFICATION WORKSHOP

The I B M Opportunity Identification was held in Malaysia as well as in the South Competitive Forces Model by Michael
Workshop was held at Sunway College on East Asia region. Porter, Theodore Levitt's Total Product
the 13th and 15th January 1988. Both The pre-workshop session was aimed Concept, The Customer Resource Life
sessions covered a full day's programme, Cycle and so on. They were also encou-
starting at 9 a.m. sharp. A pre-workshop at identifying and selecting a specific raged to apply them to the marketing of
session was held on the 10th January 1988. product-type as the workshop focus. Using industrial properties and other areas of the
I
the latest BM technology of option selec-
The Executive Planning Session held tion using key-pads (or Option-Finders) Group's activities,for e.g., marketing of
m 1987 identified properties as one of the linked to an I B M computer which sorts, building materials. Many also found them-
main income-generating sectors for The correlates and then displays the group's selves refreshing their minds on some well-
SungeiWay Group in 1988. The emphasis decision patterns into one overall con- known marketing models and concepts.
of the workshop was to further assist the census, the participants identified the All in all, new, and not so new ideas
Property Division in identifying oppor- industrial development at B A N D A R on how to market and differentiate the
tunities to create a sustainable competitive SUNWAY as a problematic area which will industrial properties at B A N D A R
advantage for its newly launched township, require high product and services differen- S U N W A Y were arrived at by the partici-
BANDAR SUNWAY. tiation as well as competitive advantages to pants. There were also many Ught-hearted
market successfully. The processes apply to moments arising from speech pronuncia-
The workshop was led by several over- all industries. tion differences and cultural differences
consultants from the United States and with our American friends.
in. This was the first time the workshop The 2-day workshop was a lively affair.
It was an interactive session whereby all the At the end of the 2-day workshop,
participants contributed positively to the Datin Cheah presented the leaders with
issues highlighted during the I B M some momentos. We must thank I B M for
workshop. The leaders of the workshop spending time with us to impart their
assisted by introducing new theoretical invaluable knowledge and experiences to
concepts and ideas in marketing to stir The Sungei\Way Group.
the participants' thinking patterns in new
directions and into deeper analysis.
Many of the participants learnt new Sharon Woo
marketing models and concepts such as The Properties Division

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