Page 5 - Berita_SungeiWay_Sep_Dec_1988

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Sungei Wav

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CONT FROM PAGE 1
$1.4 MILLION
PROFIT

of its major activities in the quarrying,
building materials and construction
divisions.
In the company's 1987 annual report.
Chairman Tan Sri Datuk Nasruddin bin
Mohamed expressed optimism that the
current year's performance by the company
will be improved as the recession and eco-
nomic slowdown have resulted in the reduc-
tion in the number of competitors thereby
enhancing the competitive position of the
Group. Apart from increased sales in 1988,
PR AND ADVERTISING profit margins are also expected to improve
significantly.
CONSULTANTS secured $97M worth of contracts with more
The construction
division has to date
APPOINTED than 50% of the contracts to be completed
by the end of the year. Also, the possibiUty
of securing additional projects are good as
public and private spending on infrastruc-
Earlier this year, the Group appointed iiaison/arrangements, corporate commu- ture, building and construction projects are
Prestige Communications and McCann- nications, newsletters and training on expected to gain momentum. In particular,
Erickson as its PR and advertising customer/public relations. Since their the Group, as one of the largest suppliers
consultants respectively. The decision to appointment by the Group on a retainer of aggregates, pre-mix and ready-mixed
appoint them arose out of the Group's need basis. Prestige Communications has steered concrete, should benefit from the award of
for expertise in the two areas which play an the Group into the limelight with numerous the North-South highway project by the
increasingly important role in creating press releases and stories. With their government as it operates strategically
public awareness of the Group's activities assistance, we should see more and more of located quarries, pre-mix and ready-mixed
and its products and services. the Group and our people in the news in concrete plants.
the future.
Prestige Communications, although Associated companies, Sunmix Con-
hardly a year old, is staffed and owned by McCann-Erickson Malaysia is part of crete Sdn Bhd and SunBlock Sdn Bhd are
3 partners who have, in all, 40 years McCann-Erickson Worldwide, an interna- also experiencing good demand for their
experience in communications and public tional advertising agency. McCann- products. Sunmix Concrete, currently the
affairs. Mr Felix Abisheganaden was Erickson has been operating in Malaysia industry leader, has orders on hand for the
formerly news editor of the New Straits since 1965. It is, today, one of the top five supply of more than $15M worth of
Times and prior to his present position was agencies in Peninsular Malaysia. McCann- ready-mixed concrete to projects all over
the Chief Executive of Eric White Erickson is staffed by highly qualified and the country.
Associates Sdn Bhd, an international public experienced personnel in the field of
relations consultancy firm. Puan Hamidah advertising. Among its major clients in The launching of the one bilUon dollar
Karim has had 12 years teaching experience Malaysia are: Guardian Pharmacy, Esso, integrated township development. Bandar
and was the Director of Corporate Affairs Tkn Chong, Nestle, Goodyear, Malayan Sunway, will also benefit the major divi-
of Eric White Associates Sdn Bhd prior to Breweries and Coca-Cola. Their creativity sions in the Group and will provide further
this. Their third partner, Encik Hasmi in media advertising for the Group has, so impetus to the profitability of the Grouo
Hassan, a former editorial board member far, been reflected in Bandar Sunway and This township development is expected to
0' the People's Mirror, looks after the Sunway College's product advertising and 10 years.
^•npany's East Malaysia branch in the congratulatory messages on Dato' In all, the outlook for the SungeiWay
l^uching, Sarawak. Prestige Communica- Jeffrey Cheah's recent award. Group should be very bright for the rest of
tions offers services which include writing the year.
tor the media (ie., press releases, statements, Patricia Khoo
^^ripts, editorial supplements), media
Corporate Affairs Division
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