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SungdUdy FEMBER/DECEMBER                    1988  \ ^ , ^ K D N  PP37/6/87
                               SEPTEMBER/DECEMBER


                     THE            BANDAR                     SUNWAY

                       IDEAS                COMPETITION


     •ing  the  last  few  weeks  before  the
  ^esentation  of  awards  for  the  Bandar
   Sunway Ideas Competition, the marketing
   staff  were kept busy preparing  for the grand
   occasion. On the evening of July 6 1988 at
   the  Kristal  Ballroom of  PJ  Hilton,  the                                                     ••at
   announcement  of  awards  and  the  prize-
   giving ceremony  officiated  by YAB  Dato'
   Muhammad bin Haji  Muhammad  Taib,
   Menteri  Besar  Negeri  Selangor  Darul
   Ehsan,  was witnessed  by more  than  300
   invited  guests.
      The Kristal  Ballroom was beautifully
   decorated  by  the  marketing  staff  of  the
   Property  Division  the  day  before.  On  the
   stage,  contrasted  on  a  plain  white
   background, the colourful wordings and the
   attractive new logo of Bandar Sunway were
   proudly displayed. The beauty of the place
   was  enhanced  by  the  mixed  greenery
   specially brought from Sunway Nursery and
   Landscaping. Everything was put into place
   to reflect  the  vision  of  Bandar  Sunway  -  '^A.f  ^  j=Sr ^  j^M^
   RESORT  LIVING  WITHIN  THE  CITY.     The  occasion  reached  its  peak  when  Dato' Jeffrey  Cheah briefing YAB Menteri
                                       the  awards  were  about  to  be  announced.  Besar of Selangor Darul Ehsan on the
      At 3.30 p.m., most of the invited guests   The  most  interesting  part  was when  YAB  Bandar Sunway project
   arrived in their  best formal outfits.  While  Dato'  opened each  envelope  and  revealed
   the men were handsome in their blue, black   the  identity  of  the  winning participants.   ones.  On  one occasion,  the audience  was
   and grey suits, the ladies looked chic in their                         amused  when one of the  award recipients
   latest clothes. While some of the guests were   Curiousity  was  written  all  over  the  walked up the stage dressed only in shorts!
   engrossed  looking  at  the  architectural  faces  in the  audience.  As each  award was   After  giving away  the  prizes,  YAB  Dato'
   entries  and  models  displayed, others were   announced,  there were cheers  while heads   was  led  to  each  winning entry  to pin  the
   briefed  by  the  Sungei  Way  staff.  Soft  turned  and  eyes  roamed  around  the  WINNER  and  SPECIAL  MENTION
   background  music entertained  the  guests.  Ballroom searching for the  person  to walk   rosettes.
                                       up  the  state. Cameras  flashed  from  every
       It  was  almost  4.30  p.m.  when  the  corner  to  record  a  glimpse  of  the  lucky
   announcement  of the arrival of YAB Dato'                                             CONT  ON PAGE  9
   Menteri Besar was made. This was followed
   by the rhythm beat of the  kompang group            HOLDINGS               MAKES
   especially hired for  the  occasion.  Seconds
   later,  walking on  the  red  carpet  was  the  TURNAROUND              $1.4     MILLION
   Menteri Besar who was led by Dato' Jeffrey
        the audience accompanied them to the  PROFIT
   Cheah and PAM members.  Loud  applause               FOR       FIRST        HALF        OF      1988
   from
   stage.
       As soon as YAB Menteri Besar, Dato'   Sg Way makes turnaround       Sungei  Way Holdings  Bhd made a  turn-
                                                                           around in the first half of the current finan-
   Jeffrey  Cheah and  the  rest of the panel of                           cial year with a pre-tax operating  profit of
   assessors  of  the  competition  took  their                            $1.4M compared  to a Group loss of $ J .OM
   seats,  the  ceremony  began  with  words of                            for the same period last year and $2.4M for
   Welcome by the  MC, Puan  Hammidah  of                                  the  entire  year  1987.
   JJrestige  Communications.  Everything  in
    'he  programme  went  smoothly;  from  the                                For  the  six months  ended  30th  June
   opening  speech  by the  President  of  PAM,  Sungei Way                1988,  the  Group's  turnover  increased  by
    J?  the  other  speeches  by  Dato'  Jeffrey                           $5.2M to $25.8M, an increase of 25% over
    ^neah  and  YAB  Dato'  Menteri Besar.  By  untung  $1.4j              the  corresponding  period  in 1987.
    then,  everyone  in  the  Ballroom  was  bagi  6  bulan                   The improved results have been attri-
    ^nxiously awaiting the results of the  Ideas                           buted to the upturn in the economy and the
    '-ompetition.                                                          marked  improvement  in the  performance
                                                                                            CONT. ON PAGE 5
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